Window Tint Website Case Study: More Qualified Leads

The company’s existing website was outdated and was not providing an effective experience for potential customers, particularly on mobile devices. Before the redevelopment, the website generated approximately 10–15 qualified leads per month. The existing design, page structure, navigation, calls to action, and inquiry experience presented opportunities for improvement. The company needed a website that did more than modernize its online presence: it needed to make it easier for prospective customers to understand the company’s services, navigate the site, and take the next step toward requesting information or a quote.

Transform the company’s outdated website into a modern, mobile-optimized and conversion-focused website designed to generate more qualified inquiries while providing a stronger foundation for search visibility.

We redeveloped the company’s existing website into a modern, conversion-focused experience with improved page structure, stronger calls to action, streamlined inquiry forms, faster performance, mobile-responsive design, and an SEO-friendly website structure.

The strategy centered on improving the website as a customer acquisition asset rather than treating the project as a purely visual redesign. We focused the new experience around the journey of a potential window tint customer: making services easier to understand, reducing friction when navigating the website, and providing clearer opportunities for visitors to make an inquiry. The website was designed to provide a consistent experience across screen sizes, while the underlying structure was developed with SEO friendliness in mind to create a stronger technical and content foundation for search engines.

Over the one-month development period, we rebuilt the existing website with a stronger focus on usability, conversions, mobile performance, and search-friendly structure. The redevelopment included a redesigned and modernized website experience, improved page and content structure, clearer calls to action, improved quote and contact forms, simplified navigation, mobile-responsive design, website speed and performance improvements, and an SEO-friendly site and content structure. Each improvement was intended to reduce friction between a visitor arriving on the website and taking the next step to contact the business.

Before the redevelopment, the website generated approximately 10–15 qualified leads per month. During the first four months after launching the new website, that increased to approximately 30–35 qualified leads per month through the website. Because the figures were provided as approximate ranges rather than exact monthly totals, the outcome is represented using those ranges rather than an artificially precise percentage increase. The company also gained a more modern, mobile-friendly website with a clearer conversion journey and a stronger SEO-friendly foundation.