RPflims Google Ads Case Study | Auto Window Film

RPflims, an auto window film business based in Lodi, California, needed a paid advertising campaign focused on a clear commercial outcome: purchases. Rather than evaluating campaign success based primarily on traffic or clicks, the campaign was measured against purchase-oriented conversion performance and the value attributed to those conversions.

Generate measurable purchases for RPflims’ auto window film business through Google Ads while maintaining an efficient cost per conversion and strong return on advertising spend.

We used a Google Ads Performance Max sales campaign to drive purchases for RPflims. From August 25 to October 15, 2024, the campaign recorded 46 conversions, $24.6K in conversion value, an $18.84 cost per conversion, and 2,838.62% ROAS.

The campaign used Google Ads Performance Max as the paid advertising approach, with performance evaluated around measurable purchase-oriented conversion signals. Conversion value, conversion volume, cost per conversion, and ROAS provided a way to assess acquisition activity and advertising efficiency.

A Google Ads Performance Max sales campaign was operated and tracked from August 25 through October 15, 2024. Performance reporting captured purchase conversions, conversion value, cost per conversion, and Actual ROAS. The supplied evidence does not establish audience configuration, creative strategy, bidding settings, asset groups, landing-page work, or other implementation details, so those elements are not claimed.

During the measured period, the campaign recorded 46 purchase conversions at an average cost per conversion of $18.84. Those conversions generated approximately $24,600 in tracked conversion value, with Google Ads reporting 2,838.62% Actual ROAS. These results show measurable purchase activity and strong advertising efficiency within the supplied campaign data.